LUNARIS NOCTURNE I — Luxury Watch Campaign

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A speculative 15-second campaign for LUNARIS NOCTURNE I, an original luxury-watch concept built around intrigue, attraction and the idea of time itself being taken.

Set in the City of London at night, the film follows two strangers, Claude and Melissa, whose brief collision becomes something more deliberate when Claude discovers his watch is missing — along with a handwritten note reading “CALL ME! XXX.” Melissa walks away with the watch and a knowing smile, leading into the campaign line:

 

TIME. TAKEN BEAUTIFULLY.

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The objective was to position LUNARIS as elegant, desirable and slightly provocative while demonstrating OVS’s ability to combine narrative storytelling, character continuity, product design, atmosphere and short-form luxury advertising.

OVS role: Concept development, creative direction, product design, character development, AI-assisted visual production, editing, graphics and campaign execution.

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LUNARIS NOCTURNE I is an original fictional product created for an OVS speculative portfolio campaign and is not available for purchase.